Tieks: Merging Fashion and Philanthropy Under the Leadership of Kfir Gavrieli
Tieks, a renowned brand in the fashion industry, has been making waves not only for its stylish and
high-quality ballet flats but also for its commitment to philanthropy. Under
the visionary leadership of CEO Kfir Gavrieli, Tieks has become a prime example
of a company that embraces both fashion and social responsibility.
Gavrieli’s approach to philanthropy is unique. Instead of dispersing funds across numerous
causes, he focuses on supporting women and underserved communities a core value
at the heart of Tieks’ ethos. One remarkable initiative was launched in
response to the Russian invasion of Ukraine. The Tieks team organized an auction for limited-edition
styles, with the proceeds going to support Ukrainian refugees. The generosity
of Tieks lovers was truly astonishing, with one pair of Tieks selling for over
$6,500 and raising close to $90,000 in total.
The extraordinary support from the Tieks community is a testament to the brand’s
ability to connect with customers on a deeper level. Tieks has created a
close-knit community of women who appreciate not just the aesthetics of the
flats but also the values the brand stands for. Gavrieli’s dedication to
uplifting women is reflected not only in the quality and comfort of Tieks shoes
but also in his support for female entrepreneurs in underserved communities
through platforms like Kiva. The 46,000-plus member Tieks Anonymous Facebook
group is evidence of the brand’s wide-reaching impact.
Within the Tieks community, there is a sense of camaraderie fostered by frequent
engagement and vibrant discussions. The Facebook group serves as a hub of
information, sharing news about new color releases, special events, and
charitable giving opportunities endorsed by Tieks. This community exemplifies
the larger truth of the brand as expressed by Kfir Gavrieli: the need for
collective action. Gavrieli believes that businesses, nonprofits, governments,
and individuals, regardless of background or political affiliations, must come
together to make a difference. Everyone should ask themselves, “What can I
do to help?”
Tieks continues to be a trailblazer in the fashion industry, not only for its trendy
and comfortable shoes but also for its commitment to philanthropy. Under the amazing leadership
of Kfir Gavrieli, the brand has established itself as a platform for positive change. By
combining fashion and philanthropy, Tieks has created a powerful narrative that
resonates with its customers. Through the enduring support of the Tieks
community and the unwavering dedication of Kfir Gavrieli, Tieks stands as an
inspiring example of how fashion can make a meaningful impact in the world.
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Learn more about Tieks on https://www.forbes.com/sites/zengernews/2023/01/16/the-ballet-flat-that-sold-for-6500-and-the-fanatical-community-obsessed-with-it/