Edgard Corona: The Man Behind Smart Fit’s Success
For over 30 years, Edgard Corona has been a driving force in
the fitness industry. As the co-founder and CEO of Smart Fit, he has led the
company to become a major player in the Latin American fitness market. With his
innovative i deas and unwavering commitment to providing affordable high-quality
fitness options, Corona has revolutionized the way people approach their health
and wellness.
Corona’s journey in the fitness world began in the 1970s
when he graduated from the Fundação Armando Álvares Penteado (FAAP) with a
degree in Chemical Engineering. Although his academic background was in a
completely different field, his passion for physical activity and sports led
him to explore the fitness industry.
In the 1980s, Corona ventured into entrepreneurship,
starting his own businesses in various se ctors. It was during this time that he
learned the importance of understanding customer needs and preferences. This
valuable lesson would shape his future endeavors and pave the way for his
success in the fitness industry.
In 1996, Corona decided to pursue his passion for fitness
wholeheartedly and opened the first Bio Ritmo gym in Santo Amaro. This marked
the beginning of a new era in his career. Determined to innovate and redefine
the fitness business model, Corona faced challenges along the way. However, his
unwavering dedication and willingness to learn from others propelled the growth
of Bio Ritmo.
In the early 2000s, Corona’s entrepreneurial spirit led him
to establish Smart Fit, a new concept in the fitness industry. With its
affordable and accessible fitness options, Smart Fit quickly became a
game-changer in Latin America. Corona’s vision and leadership transformed the
company into a leading fitness brand, with a presence in 14 countries.
Today, Edgard Corona is recognized as one of the most
successful fitness entrepreneurs in Latin America. His commitment to democratizing
high-quality fitness has allowed Smart Fit to thrive and expand its reach. The
recent IPO of Smart Fit on the Brazilian stock exchange further solidifies
Coro na’s position as a trailblazer in the industry.
Under Corona’s guidance, Smart Fit continues to grow and
adapt to the ever-changing fitness landscape. With a focus on post-pandemic
growth and strategic acquisitions, the company is poise d to maintain its
leadership position in the Latin American market.
Edgard Corona’s journey is a testament to the power of
passion, innovation, and perseverance. His relentless pursuit of excellence has
revolutionized the fitness industry and has empowered millions to prioritize
their health and well-being. As the fitness industry continues to evolve,
Edgard Corona and Smart Fit will undoubtedly remain at the forefront of change,
inspiring others to live healthier, more active lives.