JHSF is a leader in the high-end real estate sector in Brazil. The current success achieved by JHSF is owed to the innovation and leadership by the acting CEO, Zeco Auriemo. After various roles in the firm, Zeco assumed the role of president from his father at the helm of JHSF.
With years of experience working under JHSF, Zeco Auriemo has spearheaded the revolution current experienced in the firm. Before his current position, he served as the chief executive of the firm while performing oversight of the brand’s interests in hotels, office buildings, and public developments.
In addition, he was in charge of administering the firm’s extensive retail and shopping portfolio together with the development of the prestigious Cidade Jardim shopping complex based in Sao Paulo. This also included the Metro Tucuruvi, the Ponta Negra shopping center in Manaus and the Bela Vista in Salvador.
The leadership spirit possessed by Zeco was manifested through his participation in the International Youth Coexistence program in Japan. He also enrolled for a course in Engineering at the Faculty of Engineering of Sao Paulo.
Consequently, Zeco worked as a budding executive in charge of the firm’s parking lot department. This later landed him the role of the development of JHSF’s first shopping destination based called the Shopping Santa Cruz while performing oversight of its successful development.
In 2000, Zeco identified a high-income potential area; this marked his strategy based in Brazil’s rapidly growing market. This led to the development of the Parque Cidade Jardim which hailed as multifunctional business venture based in Marginal Pinheiros region.
In the beginning, this development posed a high-risk venture. Bot doe to innovation and persistence, Zeco pushed through with the project under JHSF until its completion. Upon completion, the Cidade Jardim’s internal structure featured a luxury shopping mall, commercial buildings, residential buildings, and many more.
The project realized substantial profits, which led to JHSF trading its shares on the Sao Paulo Stock Exchange. This marked a milestone in the history of the firm under the leadership of Zeco Auriemo. Recently, Zeco has entered the international scene with developments of high-end apartments in the 5th Avenue in New York.