People could not understand how other beings were purchasing bottled water, while they can get if freely from the taps. For business, the idea was quite outrageous at first. When it seemed to work, the bottled water industry currently valued at $100 billion worldwide sprung up. There are numerous brands presently in the market, each with a different tagline supposed to give it an upper hand over others. Some use vitamins to enhance water others use terms such as unique and goodness while others talk about their filtration process.
Waiakea Water uses the Hawaiian culture that most customer associate with natural goodness incorporating the Hawaiian name ‘Waiakea’ meaning broad waters in their brand name. Their water filtration process is a notch above the rest. Waiakea Hawaiian Volcanic Water goes via 14,000 ft of porous volcanic rock of the Mauna Loa volcano, the water source.
One drawback of bottled water is the plastic bottles harmful effects on the environment. One can find them in the ocean when taking a swim and take a lot of space in landfills. With only a few being recycled, the non-biodegradable bottles are an environmental risk. While the ordinary bottle takes about 1000 years to degrade, Waiakea Water has launched new technology water bottles that will take 15 years to degrade made of 100% recyclable plastic. The packaging uses a recyclable polyethylene terephthalate that saves 85% energy in manufacture compared to virgin plastic and reduces carbon emissions by 90%. Their business is Carbon Neutral certified as they use low-emission vehicles to deliver their products. They donate 3% of their revenues to local nonprofit organizations and communities.
Naturally enriched with electrolytes and minerals such as sodium, calcium, potassium, and magnesium, Waiakea Water also has a natural alkalinity of 8.8 pH and boasts of 30mg of silica. They are focused on maintaining health, ethics, and sustainability where the water is sourced from the Kea’au aquifer that has a daily recharge of 1.4 billion gallons. In partnership with Pump Aid, Waiakea Water donates a clean supply of water to disadvantaged communities in Malawi, Africa. To this course, they have donated over 500 million liters of water and 3,200 elephant pumps.