Often those who do the most tend not to get the attention they deserve. In the wake of the devastating left behind by Hurricane Harvey in the coast of Texas, only one company was on the ground bringing in basic necessities to the people of Houston. Only one company would set aside its very own department solely to create a charitable foundation. Steam Energy, an energy provider that offers fixed-rates and mobile plans to its customers has been noted to be one of the most involved companies in Texas. Through “Stream Cares” the charitable foundation of Stream Energy, associates of the company were able to bring aid to those hit hardest by the storm.
Although companies are by no means not donating money, in fact in 2016 corporations across America gave over 19 Billion dollars to communities, however, charity is about more than just signing a check and Stream Energy is setting the bar pretty high for other companies. In fact, most of their associates help on a volunteer basis only, any funds raised go directly to the people in need. Stream Energy and its associates also form partnerships with other organizations in Texas such as the Red Cross and Dallas based Hope Supply Co which according to Stream Energy associates is a passion project that brings warm meals, money, and mentors to homeless children across Dallas.
Stream Energy due to their involvement in the community has raised the attention of other companies to follow suit. Although giving back to the community is the right thing to do regardless of the RIO, companies are seeing this as an opportunity to earn the trust and loyalty of their consumers. Obtaining this would form a sort of insurance coverage in the event that a company goes through hard financial times or scandals arise internally. Whatever a companies intentions might be, the reality is that these sort of actions can only be a win-win for both corporations and consumers.