For many years now, many businesses have started to incorporate the use of celebrities in their marketing strategies. As such they have been known to market brands that attract customers due to the publicity effect brought about by the marketers. Steve Lesnard is one the experts in innovative marketing where he offers market insights to many companies. The marketing expert has been venturing in the marketing of different luxurious global brands besides focusing on lifestyles and sports ventures. Over, the years, he has been able to assist many companies in marketing their different brands to the world. Today, he leads in the advocacy of implementing digital solutions in businesses that could be one of the most used in the future.
Over the years he has worked as an innovative marketer, many companies have hit the billboards under his courtesy. Companies such as Nike have used his expertise as he worked for the company for several years. It was in this company that he got the experience that he needed hence parlaying it in other businesses. According to Steve Lesnard, there are different ways through which a company can maximize their sales through different marketing strategies. Many celebrities especially in the music and acting industry have been increasing day by day. Therefore, many members of the public have constantly borrowed lifestyle ways has becoming the best market influencers.
However, many brands have come up especially clothing brands that are not authenticated. Hence, Steve Lesnard’s advise on the need to choose a credible brand to work for. In as much a company should hire a celebrity to market their products, they should also ensure that they do not market for the different competitive markets. Otherwise the consumers will start using the brand for the competitors. Besides, companies are entitled to look for genuine connections as there have been very many cons in the market today. A company should hire the correct spokesperson of the brand to do the marketing on their behalf. However, not all spokesperson can be relied upon especially when it comes to consumerism. Businesses should ensure that an agreement is written before they hire the spokesperson to ensure that they do not go beyond the stipulated policies.