Hippeas is a new brand of organic chickpea snack. It was launched in the market with the objective of appealing to consumers that are seeking for tasty brands. Some of the companies that stock Hippeas are Boots and Holland & Barrett as well as Starbucks. After being approached by Green Park, Hippeas owner, Jkr designed the product’s visual identity, tone of voice, personality and packaging.
Hippeas (http://hippeas.com/) is meant for the modern generation. Hippeas personality is inspired by the iconic smiling face of the hippie era. To stand out in the minds of the consumers, online and on the shelf, the visual identity had to be based on yellow face having a colored tongue. This admixture of color symbolized different flavors. When designing the language of the brand and tone of voice, Jkr had to strike a balance between having irreverent humor and being socially conscious. Jkr’s design director, Stephen McDavid, posited that the agency opted to come up with a mainstream snacking brand instead of limiting the brand to the challenger market on Facebook. He went on to contend that a brand becomes big by virtue of being confident and brave.
Hippeas are low in fat, vegan and gluten-free. In addition, they have high protein and fibre. The brand is available in four flavors, which are In Herbs We Trust, Sweet & Smokin’, Far Out Fajita and Pepper Power. The design of the project is a true reflection of aspiration and ambition.
Hippeas has been calling the public, especially snackers to try the snack while at the same time doing good to the planet. The new go-to snack has been made with various high-quality ingredients. Its mantra is peas, love and giving back. To this end, Hippeas has entered into partnership with Farm Africa, a charity organization, to create wealth in rural eastern Africa, thus ending hunger. In the arrangement, the brand has been using a portion of sales from every pack sold to support chickpea farmers across eastern Africa.
About Livio Bisterzo
For over seven years, Livio Bisterzo has been actively engaged in the health and natural food industry. In May 2015, he sought the services of a food innovation company to start creating Hippeas. They went through the entire process of product development and consumer testing. In the end, they had a finished product. Livio is an alumnus of the London’s University of Arts. He is originally from Italy. Over the years, he has built various businesses ranging from consumer goods to hospitality. He founded Green Park Brands in 2015 with the objective of manufacturing healthy products that have a positive social impact in the globe.
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