Honey Birdette recently launched a US e-commerce site and disclosed its plans to expand by growing its retail portfolio to 40 stores in the next financial year. This endeavor followed after the company increased its online revenue by 374 percent margin in one year.
Honey Birdette’s operations
According to Eloise Monaghan, Honey Birdette’s founder, setting up an e-commerce platform was aimed at reaching out to more clients. This brand launched its first shops in the outskirts of Australia in 2016. These stores have continued to experience significant growth. With business moving on smoothly, this company is set out to launch ten more boutiques in Liverpool, Westfield Stratford, and Newcastle. In Australia alone, Honey Birdette runs 55 stores and plans to set up more in Europe.
About Honey Birdette
Honey Birdette is a lingerie brand with operations in the United Kingdom, Europe, and United States. It mainly sells toys for couples, lingerie, and other essentials. Honey Birdette also operates a bridal shop that sells couture for a wedding day and the honeymoon. Most of its products are mainly bridal bras, suspenders, nightwear, lace robes, lace bodysuits, and knickers. Honey Birdette opened its doors in 2006, and its headquarters is in Brisbane. The founders of this fashion heavyweight were motivated by the lack of seductive proactive bedroom accessories and lingerie in the market. They, therefore, set out to launch a brand that captured sensuality.
This company has grown into the leading brand of high-end toys. Honey Birdette shops are playful, unapologetically sensual, and flirty. This aspect is aimed at attracting clients who are in such of amusement. According to its founders, Honey Birdette’s goal is to empower and entertain women of all ages. This brand has made it big in the fashion industry, and it has been featured on Showbiz on various occasions. Honey Birdette’s president is Eloise Monaghan who also serves as the creative director.