Eucatex is one of Brazil’s largest producers of floors, partitions, doors, MDP and MDF panels, wood fiber sheets, paints, and varnishes. The company chair, recently-67 Flavio Maluf, has invested much of his life and the companies effort into sustainability projects.
The São Paulo company, itself some 76 years old, began to invest in land and reforestation a little more than a decade into its existence. At first, this was only to guarantee a stable supply of eucalyptus; however, these sensible business decisions grew into wider environmentalist initiatives that Eucatex is now known for. Read more about Flavio Maluf at Wikipedia.
Eucatex currently develops their Environmental Education Program, a program which takes place in partnership with the city halls of São Paulo – Bofete, Anhembi, Avaré and Salto – and helps educate the youth on important environmentalist concepts.
Among these concepts is emphasizing the importance of the correct management of forests, the importance of eucalyptus as a raw material, the value of urban tree planting, and the necessity of protecting parks and public land. In the past 19 years, the Environmental Education Program has received 27,000 visitors, mostly students.
Additionally, the company holds deep ties in its community. The companies specialists visit anyone who lives in the vicinity of their farms, keeping a dialogue in regards to the possible impacts of forest operations and to assess the socioeconomic situation of São Paulo and its communities. The purpose of this initative is to foster cooperation and to provide for Eucatex to have a positive impact on the people it works with and depends on.
In addition, one thousand people are directly employed by the forestry unit of Eucatex, and the capital this provides the area further stimulates the local economy indirectly, by creating demand for jobs in the service sector to accommodate these thousand employees.