David McDonald On How Consumer Tastes Are Playing Into Product Development In The Food Industry

In the food industry, many factors come into play. Not only do you have to think about cultural nuances and government regulations but you also have to bear in mind the consumers taste buds and the talent pool you have.

OSI Group Global Presence

OSI Group has a presence in different countries across the globe and seems to have all these figured out. The Group President and COO David McDonald says that efficiency has been crucial in moving the operations of the company forward and for the achievement of the organization’s goals.

As one of the leading food providers in the industry, OSI Group has a solid presence in China and has been operating here for the past 20 years. With such a huge market, the firm has nailed down functional systems for its value-added protein commodities such as beef patties and link sausages. In addition to these, it is also providing the Chinese population with leading food service and retail brands dealing in sandwiches and pizzas.

Shifting Tides in Product Development

David McDonald OSI Group says that given that the economic tides within China are changing rapidly with each passing day, the company is looking into how it can serve this market better. He adds that not only in China are consumers becoming more demanding; this trend is being witnessed all over the world. As such, partnering with customers in product development is more crucial now than it was before so as to give them what they want.

The OSI Group company also pays attention to its relations with equipment manufacturers in a bid to improve food safety and quality standards during product development processes. Technical know-how and a great pool of talent are therefore important as ideas and concepts brought to the firm’s knowledge are turned into final products.

About David McDonald

David McDonald is currently the COO and President at OSI Group. He also sits on the group’s Board of Directors and serves as the Director of OSI International Foods (Australia) Pty Limited.

David McDonald pursued his University Education in Animal Science at Iowa State University and has worked as the Project Manager at OSI Industries. Prior to joining OSI Group, he served at the North American Meat Institute as the chairman and as an Independent Director at Marfrig Global Foods, S.A.

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