Dan Bethelmy-Rada was born in Valencia, Venezuela, and later moved to the U.S. with his family at the age of 5. Born to professors, Dan was interested in pursuing his education and after his undergraduate studies, got an opportunity to get his Masters Degree in International Business from ESSEC Business School in Paris.
Dan Bethelmy-Rada began his career in 2006 at L ‘Oreal Group as a Director for Garnier International where he oversaw several projects. Currently, Dan is the Global President of MATRIX and BIOLAGE L’Oreal professional products. Before then he was the General Manager of the company since his appointment in 2015.
Dan Bethelmy-Rada realized that the demand for natural products by customers worldwide was growing. He realized that customers were no longer interested in naturally inspired products but 100 percent natural products. They also wanted products that have minimal impact on the environment. As a result, Dan and his team came up with a philosophy named R.A.W. This approach ensured that their products observed environmental concerns in every stage of development, from formulation to manufacturing and packing. The formula emphasis that products should be natural, effective and made of highly degradable materials. They should not contain silicone, sulfates or parabens.
Dan Bethelmy-Rada stresses the importance of not compromising the quality of products despite the challenges in the implementation process. One of the challenges was the increased costs of production owing to increased tests on the product. The trials and analysis raised the price of the final product significantly.
Bethelmy-Rada plays a significant role in spreading the R.A.W philosophy to his global consumers. He markets the products via his Instagram account and also uploads YouTube videos focusing on the importance of using environmentally friendly products. All his videos attract a significant number of viewers. Dan Bethelmy-Rada is delighted to see that many of their customers are acknowledging and accepting the quality of R.A.W. products. Many of the consumers have given feedback that they feel different after using these products. Dan and his team have succeeded in making the products accepted in the US, and their next step is to release them to the European market.