Lori Senecal is one of the most well known names in the marketing and advertising world. As the Global CEO of Crispin Porter + Bogusky, she worked with brands such as Xbox, Coca Cola, and Vanguard. She headed McCann Erickson’s New York office as well. She was also the head of KBS.
In an interview with Inspirery, Lori Senecal was asked if there was ever a time when she doubted herself. She said that using her skills as a coach, she was able to focus on how it would work and not if it would work. Of course, everyone faces trepidations and doubts. However, if you employ positive thinking like Lori Senecal did, then there is a good chance that you will be able to overcome all obstacles.
When asked how she got her first customer, Lori Senecal replied that she got them by being relentless. She had a never ending drive to succeed. She would not give up. What happened is that word of her abilities spread and her first customer came to her instead of the other way around.
Lori Senecal also gave a tip to other people who work in the marketing and advertising world. Lori said that the first thing you need to do is get a good look at the company and find out everything you can about them. You want to know what their goals are, what their business model is, who their customers are, and so on. The more information you know, the better you will be able to develop a campaign for them that will be a success. Lori Senecal said that in the advertising world, you need to make tough choices every day. You are always faced with tough choices. Ultimately, you have to use your head and make the right decision. Check out Fastcompany to know more.
Lori Senecal thanked her parents and her mentors for their roles in helping her be successful. However, she added that her clear way of thinking has certainly helped.
Lori Senecal studied at McGill University. She is fluent in French and English. She recently spoke at 3% conference.