A Look at the Journey of JHSF and Jose Auriemo Neto to Success in the Brazilian Real Estate Industry

Founded in 1972, JHSF is a leader in the real estate sector of high income in Brazil, with operations in the residential and commercial markets acquisitions, development and management of shopping centers, upscale hotels as well as international executive airport. The company has excelled in its efforts to identify new opportunities around the place it operates in.

The Sao Paulo-based company has grown tremendously under the leadership of Jose Auriemo Neto to expand to Salvador, Manus as well as overseas in Punta Del Este (Uruguay), New York and Miami. JHSF was the first real estate company in Brazil to prioritize recurrent assets. By 2017, the company was valued at R$1.2 billion.

The company was founded by Jose Roberto Auriemo, Fabio and other partners to perform construction as well as incorporation services. On the wake of the 1990s split in the company, Mr. Roberto Auriemo maintained the part of the company and focused on the real estate business. Jose Auriemo Neto, Roberto’s son, came on board aged 27 and took over its operation. He is now the Chief Executive Officer of JHSF.

Mr. Neto had a breakthrough idea in 2006 in the fashion industry. When he told his father about the idea, he was skeptical about it at first. He planned to construct a complex of high luxury on a 80,000 square meters land at Margianal Pinheiros. The idea materialized in 2006 when they started Parque Cidade Jardim. The high-end complex is made up of residential towers, offices, shopping mall, apartments and left enough room for expansion for Fasano hotel brand. The complex generated way more revenues for the company.

JHSF also owns Shopping Metro Santa Cruz and some other luxury commercial buildings including the Nations. JHSF went public in 2007 and its shares are traded on the Sao Paulo Bovepa stock exchange. The company has been honored with various awards including the “Outstanding in Other Formats” for Catarina Fashion Outlet project, “Pini Award” and more. Jose Auriemo has been in the helm of the management of the company since he was 27 years old and he now lives in New York with his family. Jose Auriemo Neto was recently named one of the most influential individuals in the fashion industry.

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