Evolution of Smooth (EOS) is a global company that make all sorts of skin care products like shaving cream and hand lotions, and of course, EOS Lip Balm. Their all-natural skin products are made with real fruits extracts from botany; EOS Lip Balm is a chemical-free balm soothes chapped lips with vitamin E; this gives moisture lock. Everything from EOS is friendly to the environment, without the use of harmful ingredients and carbon footprints of the manufacturing.
Lip balm was tended as a unisex commodity like toothpaste and shampoo, but with the research done on consumers it was noted that women for their beauty/makeup used it more likely. EOS built a large social media, which now has over more than 1.8 million followers on Instagram and 7 million over on Facebook. One photo could get 40,000 likes in just seconds!
EOS Flavor Lab has lots of new flavors this time around: Eucalyptus, sweet grapefruit, lychee martini, watermelon frose’, lavender latte and then there’s beach coconut. The CMO of EOS, Soyoung Kang, created these delicious flavors. Soyoung came up with the Flavor Lab brand for the annual release of the crème de la crème profiles in the flavor in each balm as the Flavors of the Year. She also enlisted a network of flavor experts to find out what/how the new lip balms should taste. This resulted into 6 tasty flavors that has been a hit on the shelves in all stores and gives the feeling of being in the summer.